The UN Blue Number website was designed for an initiative to provide an open global online registry to recognize the contribution of millions of farmers and small agribusinesses to the world’s food systems.
Logo, UX, UI, Illustration, Design
When thinking through an interface idea with registration as the primary focus, the first instinct was to simply provide a large form and call it a day. However, the site had to inform farmers about the program as well so I opted to create a disruptive way to access the sign up form and made it available at all times. This ensures easy access to the form when the user is ready to register as they navigate and learn from the visual content story.